Jaxx in the Box
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Jaxx in the Box
I designed this restaurant and figurine-shop concept around the Mighty Jaxx brand.
Technical Logic
The concept tied retail display, hospitality, and brand language into one environment instead of treating them as separate pieces.
Impact
It pushed the design work further into branded experience instead of pure interior layout.
Design
2023
Brand Experience
Interior Concept
NAFA
Jaxx in the Box let me work between branding and interior concept thinking. The interesting part was making the space feel playful without losing structure.
I still like it because it shows how identity can shape the experience of a place, not just the surface graphics.
Document
Case material
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